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EARS (Efficient Alcohol Recovery Station)

Hangover cures on wheels.

EARS is a conceptual startup that seeks to aid young adults with hangover cure resources in a fresh and fun way. Why? Because taking care of yourself doesn't have to be boring!

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Having a primarily young adult/college student audience while also essentially being a healthcare/wellness service business meant that the tone of the EARS brand would be complex by nature. Visually, I sought for the brand to balance maturity and whimsy. The tone of voice and messaging had to follow suit as well. As evidenced by the final deliverables, this identity strategy navigated its way from the food truck design concept to the packaging design decisions.

Some process documentation for this project.

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